10X Marketing scaling your marketing function to generate hot leads at scale

Description

Stop throwing money at the wall and hoping it will stick. Gear marketing for scale by building your Marketing function as an engine that predictably produces quality leads. Come learn the 10 principles of 10X marketing, including: marketing positioning, the marketing hourglass, marketing metrics, and more.

FOCUS AREAS

• Understanding the essence of strategic marketing;
• How marketing changes when you scale up;
• What the crucial elements of a high performance marketing engine are;
• How to resource your marketing function as your size and marketing budget changes: when to hire, and when to leverage partners, how much to spend;
• How to generate a ‘marketing tailwind’ so you get more results for less effort by using the immutable laws of marketing positioning and messaging.